The song which has been named the BJP Jan Chetna Yatra is aimed at 'awakening the masses' against the UPA government for its clean politics and lack of good governance.
The party has also coined down a theme song for the yatra that will be launched in the presence of LK Advani at his residence at Prithviraj Road in New Delhi today evening.
Ananth Kumar and Ravi Shankar Prasad, BJP general secretaries have already been deployed and Sham Jaju and Murlidhar Rao, the two secretaries will be with Advani onhis duty during his 38 day long yatra that will end on Nov 20 in Delhi.
BJP has also set up a special co ordination control room at Ashoka Road, Delhi and have deployed Bhupendra Yadav, secretary as the in-charge.
A 12 page booklet has also been brought out by the party with the details of the yatra and the phone numbers of those running the show.