Giving fresh life to the Arasu Cable TV Corporation to fulfill AIADMK's poll promise, Chief Minister J Jayalalithaa, without naming the Maran brothers, said "one particular family" was enjoying monopoly over the cable TV business.
"Exorbitant rates were charged as a result of the monopoly, resulting in one family reaping all the benefits. I had promised providing cable TV services at subsidised rates (in the AIADMK poll manifesto)," she said, launching the service through video-conferencing from the state secretariat.
ACTVC would offer 90 channels for a monthly charge of Rs 70 through 34,000 multi-system operators and cable TV operators, serving 1.45 lakh connections.
Jayalalithaa said she had implemented her poll assurance and ACTVC would offer quality service at low prices. The service will cover the entire state barring Chennai, where the conditional access system (CAS) is in force.
She said with the new service people would be able to save around Rs 70-100 every month.
Jayalalithaa had proposed to nationalise cable TV business in her 2001-06 regime, but the move fell through as the then Governor refused to give his assent to a bill on the ground that the subject comes under the Centre's purview.