Apple will not change: Cook

Timothy Cook, Apple CEO
New York, Aug 27: A day after he took over from Steve Jobs as chief executive officer, new Apple CEO Timothy Cook assured his team that the technology giant "is not going to change" and will "continue to make the best products" in the world, since it "is in our DNA".

In an e-mail to Apple"s staff, Cook lauded Jobs leadership saying, "Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees. We are really looking forward to Steve"s ongoing guidance and inspiration as our chairman."

"I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world... I want you to be confident that Apple is not going to change," he added.

Terming his decision to join Apple as the "best" one he ever made, Cook said it has been the "privilege of a lifetime" to work for Jobs for over 13 years. Cook said he cherishes and celebrates Apple"s unique principles and values. “Steve built a company and culture that is unlike any other in the world and we are going to stay true to that  it is in our DNA." Cook shared Jobs" “optimism" for Apple"s bright future and expressed confidence that the company"s "best years" lay ahead of it, he said.


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