'Facebook for Business' launched; How can you use it?
The new Facebook for Business aims to provide ways "to grow your business with Facebook's powerful marketing tools." This new page also gives techniques to create Pages, Ads, Sponsored Stories and Platform.
"Facebook allows small businesses to create rich social experiences, build lasting relationships and amplify the most powerful type of marketing - word of mouth. We created Facebook.com/business to make it even easier for people to reach these objectives and grow," a Facebook spokesperson said.
Facebook for Business:
- Pages: Create a space to interact with your fans, get to know potential customers and build a community.
- Ads: Reach exactly the people you want with ads that let you target by age, location, interests and more.
- Sponsored Stories: Take advantage of friends talking to friends with sponsored stories, a natural way to amplify word of mouth.
- Platform: Transform your website into a social experience with plug-ins and custom apps.
How it works:
Build
a
presence:
*
Create
a
Page
-
Treat
your
Facebook
Page
like
a
hub
where
people
can
connect
with
you,
learn
what
you
have
to
offer
and
become
your
fans
*
Claim
your
Place
and
let
people
check
in
-
Link
your
Page
to
a
Place
so
people
can
let
their
Facebook
friends
know
whenever
they
check
in
to
your
store
or
website
*
Make
your
website
social
-
Add
the
Like
button
and
other
social
features
to
your
website
to
create
engaging,
personalized
experiences
on
and
off
Facebook
Engage
your
community:
*
Join
the
conversation
-
Use
your
Page
to
post
regular
updates
and
offer
special
content
to
generate
comments,
likes
and
loyalty.
*
Build
relationships
-
Get
to
know
your
fans
and
make
people
feel
at
home
by
responding
to
Page
feedback
in
a
predictable,
timely
way
*
Gain
valuable
insights
-
Learn
how
your
audience
is
interacting
with
your
Page
and
make
adjustments
to
increase
engagement.
Get
the
word
out:
*
Create
an
Ad
-
Run
highly
effective
Facebook
Ads
to
get
the
word
out
to
exactly
who
you
want
using
targeting
criteria
such
as
interests,
location
and
more
*
Amplify
word
of
mouth
-
Set
up
Sponsored
Stories
to
take
advantage
of
friends
talking
to
friends
about
your
business.
It seems like Facebook is facing the heat in social networking market after the launch of Google+. Earlier, Facebook added video calling feature and group chat service soon after the announcement of Google Plus. Google has not yet announced the public launch date for Google Plus, but they told that they are adding more features to it. So, let's wait and see the great battle between the two giants.Stay tuned for more updates.
OneIndia News