The search engine giant Google has announced that they are working with a new project that brings changes to Google search engine and search result. Google said that they are trying to give more seamless and consistent online experience irrespective of various Google products.
Google claimed that they are working with the new design with three principles: focus, elasticity and effortlessness.
- Focus: Whether you"re searching, emailing or looking for a map, the only thing you should be concerned about is getting what you want. Our job is to provide the tools and features that will get you there quickly and easily. With the design changes in the coming weeks and months, we"re bringing forward the stuff that matters to you and getting all the other clutter out of your way. Even simple changes, like using bolder colors for actionable buttons or hiding navigation buttons until they"re actually needed, can help you better focus on only what you need at the moment.
- Elasticity: In the early days, there was pretty much just one way to use Google: on a desktop computer with an average-sized monitor. Over a decade later, all it takes is a look around one"s home or office at the various mobile devices, tablets, high-resolution monitors and TVs to see a plethora of ways to access the web. The new design will soon allow you to seamlessly transition from one device to another and have a consistent visual experience. We aim to bring you this flexibility without sacrificing style or usefulness.
- Effortlessness: Our design philosophy is to combine power with simplicity. We want to keep our look simple and clean, but behind the seemingly simple design, use new technologies like HTML5, WebGL and the latest, fastest browsers to make sure you have all the power of the web behind you.
The search result page also changed drastically. Now, Google search result page looks attractive and without much clutter. Earlier, Google filled the page with ads and other stuffs. Google removed the ads and included more white space. Google said that they will carry out further updates in future. So, we can expect more changes.
Google introduced new changes to its home page, just a day after it introduced its brand new social networking site, Google+.