Citing "people with direct knowledge of its plans," The Financial Times reported that Twitter plans to introduce ads to generate revenues. The report also added Twitter's plan to launch a Groupon-like service to provide discount offers to its users.
The new revenue plans come after few months Twitter introduced 'Promoted Tweets' where it shows promoted ads on Twitter search pages. Moreover, Twitter now offers Promoted trends', at the top of the list of the most popular topics of discussion on the site, and 'Promoted accounts' in a list of recommended users to follow.
However, it would be interesting to watch the response of the 300 million Twitter users around the globe as they haven't seen much advertisement on Twitter platform since its launch.
Earlier, users forced Twitter to shutdown a QuickBar in its iPhone app which displayed ads.
Another interesting fact is the placement of the ad. If Twitter decides to place ads in tweets, it may leads to its death as the social networking site Facebook already stole users from it. Unlike Google, which cleverly fits display ads on the both sides of search result without interrupting users, Twitter has limitations in fitting the ads.
It's obvious that Twitter has to generate income to stay in business, but how? Let's wait and see what Twitter going to do with their new advertisement plans. Stay tuned for more updates.