The company unveiled a double-storeyed, 7,500 square foot restaurant in Riyadh, the capital of the OPEC member nation. The store which is one of the three locations that has opened in the city in the month of Jun 2011, is also said to be the largest of them all.
Analysts say that the move is part of an aggressive expansion plan. There are also unconfirmed reports that suggest of plans to build five more locations by the end of 2011 and to take the total tally to 32 such places across Saudi Arabia by 2015 under a franchise deal with the Al Safwa Food Group.
The company in a statement said that the store, with a maximum seating capacity of 240, will serve the chain's trademark Blizzards, sundaes and burgers.
Brad Houser, the Executive Vice-President of International Dairy Queen, was quoted as saying, "For more than 50 years, we have been expanding the Dairy Queen brand into the international marketplace where there continues to be significant opportunities for us."