Forget Google: Here comes Intelligent Microsoft Emporia!

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Berlin, May 30: Software giant Microsoft is reportedly testing a new search engine to beat the domination of its rival, Google, in the search engine market. Microsoft's new personalised search engine, Emporia, is in prototype stage and is expected to be launched soon.

The intelligence to provide search results based on individual needs makes Microsoft Emporia different from other browsers available in the market. Microsoft scientists said that the new search engine Emporia analyses data from posts on social networking sites like Twitter and Facebook to offer better search results related to the user.

While searching for any particular topic, Emporia analyses news streams, key categories and filters the interesting stories. Users can further refine an initial list of hits by following certain people or websites. Personal classification combined with cross-referencing personal data will offer more accurate search result according to individual's personal interests.

Media reported that a five-member team of Microsoft scientists has been working in Cambridge on developing the Emporia search engine.

Recently, Ralf Herbrich, a Microsoft manager, showcased a prototype of Project Emporia at the Next11 conference in Berlin. This Project Emporia is currently available in Microsoft Marketplace for smartphones running on Windows Phone 7 operating system.

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