Google gives tips to overcome Panda Algorithm update
Amit Singhal, Google"s head of search, published a post in Google Webmaster Central blog describing the ways to make the websites friendly with Panda algorithm change. Amit advised publishers to continue their focus on delivering the best possible user experience on their websites and not to focus too much on what they think are Google"s current ranking algorithms or signals.
The Google official claimed that the panda update has improved rankings for a large number of high-quality websites. He also said that the company is planning to roll out 500 more search improvements in 2011 as well.
"Panda was just one of roughly 500 search improvements we expect to roll out to search this year. In fact, since we launched Panda, we've rolled out over a dozen additional tweaks to our ranking algorithms, and some sites have incorrectly assumed that changes in their rankings were related to Panda. Search is a complicated and evolving art and science, so rather than focusing on specific algorithmic tweaks, we encourage you to focus on delivering the best possible experience for users," said Amit Singhal.
Amit also stated some questions, which Google ranking signals considers while searching for a query. Those questions include:
*
Would
you
trust
the
information
presented
in
this
article?
*
Is
this
article
written
by
an
expert
or
enthusiast
who
knows
the
topic
well,
or
is
it
more
shallow
in
nature?
*
Does
the
site
have
duplicate,
overlapping,
or
redundant
articles
on
the
same
or
similar
topics
with
slightly
different
keyword
variations?
*
Would
you
be
comfortable
giving
your
credit
card
information
to
this
site?
*
Does
this
article
have
spelling,
stylistic,
or
factual
errors?
*
Are
the
topics
driven
by
genuine
interests
of
readers
of
the
site,
or
does
the
site
generate
content
by
attempting
to
guess
what
might
rank
well
in
search
engines?
*
Does
the
article
provide
original
content
or
information,
original
reporting,
original
research,
or
original
analysis?
*
Does
the
page
provide
substantial
value
when
compared
to
other
pages
in
search
results?
*
How
much
quality
control
is
done
on
content?
*
Does
the
article
describe
both
sides
of
a
story?
*
Is
the
site
a
recognized
authority
on
its
topic?
*
Is
the
content
mass-produced
by
or
outsourced
to
a
large
number
of
creators,
or
spread
across
a
large
network
of
sites,
so
that
individual
pages
or
sites
don"t
get
as
much
attention
or
care?
*
Was
the
article
edited
well,
or
does
it
appear
sloppy
or
hastily
produced?
*
For
a
health
related
query,
would
you
trust
information
from
this
site?
*
Would
you
recognize
this
site
as
an
authoritative
source
when
mentioned
by
name?
*
Does
this
article
provide
a
complete
or
comprehensive
description
of
the
topic?
*
Does
this
article
contain
insightful
analysis
or
interesting
information
that
is
beyond
obvious?
*
Is
this
the
sort
of
page
you"d
want
to
bookmark,
share
with
a
friend,
or
recommend?
*
Does
this
article
have
an
excessive
amount
of
ads
that
distract
from
or
interfere
with
the
main
content?
*
Would
you
expect
to
see
this
article
in
a
printed
magazine,
encyclopedia
or
book?
*
Are
the
articles
short,
unsubstantial,
or
otherwise
lacking
in
helpful
specifics?
*
Are
the
pages
produced
with
great
care
and
attention
to
detail
vs.
less
attention
to
detail?
*
Would
users
complain
when
they
see
pages
from
this
site?
Google Search head recommended users to ask the same sorts of questions while publishing content in their websites. He said that the implementation of these steps will help their sites to rank well for the long-term.
OneIndia News