Microsoft Bing powers search on BlackBerry devices

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Florida, May 4: Software giant Microsoft announced the partnership between BlackBerry maker Research in Motion (RIM) to bring the Bing service to BlackBerry mobiles and tablets.

While presenting a keynote speech at the BlackBerry World Conference in Florida, Microsoft's CEO Steve Ballmer announced that the Bing search engine will be the default search engine on all new BlackBerry devices and it also integrates Bing mapping services.

The partnership between Microsoft and RIM will make Bing Search and Bing Maps as default application on new BlackBerry devices. This partnership helps Microsoft to enter the mobile search engine space, which is entirely dominated by its rival, Google Inc.

During his speech, Steve Ballmer demonstrated a Bing application that had a Metro (Windows Phone) like UI. This application combines various Bing service, making it easy for users to avail various services through one app. The Bing Maps on BlackBerry devices also offers Streetside view, a service which offers photo-based street views, similar to Google's Street View imagery.

It's interesting to watch Microsoft's alliance with RIM after it entered a partnership with Finnish mobile maker, Nokia. The Windows Phone 7 maker Microsoft plans to extend its various services to mobiles and tablets, which are regarded as the future of new age technology. The new alliances will give a push to all the three giants, as they are facing setbacks in smartphone and tablet market.

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