The survey conducted by Nielsen Co. among US cellphone consumers from Jan 2011 to Mar 2011 revealed that 31 per cent of the respondents planned to buy a new smartphone that runs on Android operating system. Earlier in the survey conducted by Nelson during Jul to Sept of 2010, only 26 per cent wanted to buy an Android phone.
According to the latest study, Apple iPhone is the second most preferred mobile. About 30 per cent want to buy the revolutionary iPhone. Anyhow, the survey disclosed that the demand for iPhone has been reduced as it bagged a 33 percent preference in 2010.
Research In Motion's BlackBerry smartphone remained in the third spot with 11 per cent demand. BlackBerry demand reduced from 13 percent in 2010 to 11 per cent. About 20 per cent of the respondents were not sure about choice.
"Half of those surveyed in March 2011 who indicated they had purchased a smartphone in the past six months said they had chosen an Android device. A quarter of recent acquirers said they bought an iPhone and 15% said they had picked a BlackBerry phone," Nielsen said in a blog post.