"While the 20th century was driven by advanced nations, the 21st century will be driven by the markets of emerging nations. Future global growth will come from large emerging economies such as China, India Russia and Brazil," said Jagdish Sheth, a US-based scholar and authority in the field of marketing.
India's economy will be globally integrated. It is, therefore, essential for India Inc to have a global mindset, Sheth, the Charles Kellstadt Professor of Marketing at the Goizueta Business School of Emory University, said.
To achieve global mindset, it is important to embrace international standards, scale up through acquisitions, obtain low-cost capital, earn quality reputation, invest in design