It seems that the whole controversy turned a popularity stunt for Amul company as the debate centered two big names - the most eligible bachelor in the country - Rahul Gandhi and Kerala Chief Minister VS Achuthanandan.
Rahul Gandhi, during his campaigning in Kerala, stated that if the Left is voted to power again, Kerala would go into the next election with a 93-year-old CM. Rahul's criticism enraged Achuthanandan.
In reply to Rahul's comment, the Kerala CM said, "Rahul Gandhi is an Amul baby. He has come to Kerala to campaign for Amul babies." Soon after Achuthanandan's "Amul Baby" comment on Rahul, Congress leaders claimed the remark as "uncivilised."
Meanwhile, Congress MP from Kerala, Shashi Tharoor, came up in the controversy when he tweeted from his Twitter account, "Amul babies are fit, strong, focused on the future. (They) symbolize white revolution which brought milk to the masses." Congress, however, distanced itself from Tharoor's interpretation of "Amul Baby" remark.
Taking the full advantage of "Amul Baby" controversy, the dairy brand Amul, known for its advertising based on contemporary events, has issued an ad featuring the veteran 87-year-old leader driving toy cars with 40-year-old Rahul, who has the Amul girl, the brand's mascot, for the company.
"They are both Amul babies," the ad says, with the tailgate explaining the same: "Amul for young and old!"