An estimated whopping 67.6 million people watched the gripping finale on televison between India and Sri Lanka on Saturday. The data was collected by audience measurement agency aMap, calling it the most anticipated match the sub-continent has been waiting for. The India-Pakistan semi-final match too attracted some sizable viewership. The viewers for the Ind-Pak match was 67.3 million.
Audience watched a piece of history unfold as India lifted the World Cup trophy after a gap of 28 years. The viewership peaked for Indian matches especially after India stormed into the quarter finals after the group matches. The TRP's suggest that viewership shot from 3.7 before the quarterfinals to 6.4 after.
aMap vice-president Jinita Shah has been quoted as saying, “Viewership broke all records. Every Indian was glued on to TV to see the big win. Viewership increased almost four times on Saturday.'' According to data available with aMap, 64% of cable and satellite homes watched the Men in Blue clinch the World Cup. While the average viewership rating for the final was 13.6, the figures jumped to 21.4 while the tournament was drawing to a close. The ratings was progressing phenomenally after India's victory against Pakistan.
The aMap data records the viewership results of specifically the finals and reveals that the average time spent by viewers watching the match was 187 minutes.