Mobile social networking site Color to beat Facebook

Written by: Abdul Nisar
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Color app
New York, Mar 24: If you want to be unique in your ways, you have to find something new and advocate it. The social networking is the simplest way to herald your uniqueness to your friends and others. But which platform will you select? Once we were mad about our Orkut accounts and tried our level best to stay connected. But, the Twitter waves pushed Orkut behind and we shifted to this micro blogging site. Soon after it was Mark Zuckerberg, who brought revolution to social networking platform with the Facebook.

Facebook marked an explosive growth with more than 600 million active users to become the world's largest social networking website. But, the scene has not yet finished. The latest rumor doing rounds is Google Circles, the rumored social networking platform scheduled to launch in May 2011 by search engine giant Google.

But in between, somebody else is poping up with the idea of a mobile social networking site. Say hello to Color, the new mobile application which allows users to share their photos, videos and text simultaneously to multiple phones in real time.

The new Color app, available on iPhones and Android, is an public photo and video-sharing app for groups.The Color app uses the users' location and photos shared with their friends. Launching the Color app, it streams content from anybody within 100 feet of user's location and from the users elastic network.

If the users launched the Color app in a particular location, the app shows the pictures are being taken around the user and the pictures being taken by others within 100 feet of users friends. Also, the app shows pictures taken by the user's friends in past.

"This transition to post-PC world is going to be a huge fundamental shift. We're sharing more and more information in real-time. There's private stuff and there's public stuff. Decide which kind of information you want to share and then launch the appropriate app for that," said Color CEO Nguyen, who was an ex-Apple employee.

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