YouTube's acquisition of the Irish start-up will help the world's largest video sharing website to improve the quality of the video stored. Green Parrot Pictures' technology will help YouTube to improve the quality of jerky, blurry or unsteady videos as they are being uploaded to the site.
"Today, we"re pleased to announce we"ve acquired Green Parrot Pictures, a digital video technology company founded by Associate Professor Anil Kokaram at the Engineering School of Trinity College in Dublin, Ireland. In the last six years, their small team of engineers has built cutting-edge video quality improvement technology that has been used in major studio productions from Lord of the Rings to X-Men to Spider-Man. Their technology helps make videos look better while at the same time using less bandwidth and improving playback speed," said Google's Video Technology Director, Jeremy Doig in YouTube blog.
"We're excited to announce that Green Parrot Pictures has been acquired by Google. We've enjoyed collaborating with organizations in the film industry as well as our clients, and we'd like to thank everyone for their generous support," Green Parrot Pictures wrote on their website.
The financial terms of the deal is not yet disclosed. Earlier in Mar 2011, YouTube bought another Web video production company Next New Networks, which helps the company to focus on content creation. Both the acquisition suggest that YouTube plans to provide better quality videos to the users, whether they are recorded on mobile phones or uploaded by professionals.
While announcing their new hiring plans, YouTube said that nearly 35 hours of video is uploaded to YouTube every minute and two billion videos are watched daily at the website. They added that over 170,000 full-length movies uploaded to YouTube every week.