Acer targeting USD 600 million revenue from India in 2011

Written by: Pti
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Hyderabad, Mar 14: Acer India, a wholly-owned subsidiary of Acer Computer International Limited, is aiming to achieve a turnover of USD 600 million from India in 2011, an official said today.

"We expect 20 per cent increase in the revenues (USD 500 million in 2010) from India this calendar and a larger part of which would be driven by geographical expansion," Mani told media-persons here.

He said the company had covered all metros and major cities in the country over the last five years and presently focusing on expanding its presence in B, C and D-class towns through its "outreach programme".

Acer has so far opened 750 Acer Galleries (local partner-run touch points) across the country as part of the programme and plans to expand the programme to 10 more states, taking the number of galleries to 4,000 by this Dec, Mani said.

"Until a year ago, Acer saw 80 per cent of its sales happening in metros and the rest from B, C and D-class towns.

This, we hope to change to 60:40 in the course of the next 18 months," he said.

Acer, which enjoyed a 16 per cent share of the 300,000-unit-per-quarter domestic notebook market, would see a huge shift in notebook sales, with B, C and D-class towns being the largest contributors, Mani said.

The company currently has 240 Acer galleries in Andhra Pradesh, of which 80 are in Hyderabad.

"We look forward to taking the number to 500 by this June, with all the new touch points being outside of the state capital," he said.

The company today announced the Acer Gallery Premier League, a loyalty programme aimed at rewarding its channel partners in the state.


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