He made the much awaited announcement in a public meeting in Jaggampet in East Godavari district. The formal launch is expected today (Mar 12) at his fathers grave in Idupulapaya, Kadapa district. YSR Reddy was killed in a helicopter crash in 2009.
Jagan made the grandiose announcement in the public meeting and said, "I and my mother (Vijayalakshmi) will be launching the party at the feet of my departed father tomorrow (Saturday) at 2.29 pm." The party flag will feature three colours with the picture of a turbaned YSR in the center.
Jagan is using the massive political clout enjoyed by his father to his advantage. But the launch of his party will be comparatively low key so as not to break the election code of conduct. The Kadapa MP's supporters rallied behind their leader so that he would carry on the legacy of YSR Reddy who almost had iconic status in his constituency.
Jagan had vowed to take revenge on the Congress' snub when the Congress high command chose the now Chief Minister of AP, Kiran Kumar Reddy as K Rosiah's successor rather than Jagan as Chief Minister.