ComScore: Google slips, Bing gains in US

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New York, Mar 11: According to latest search engine market research report, Google's search engine market share in United States has slipped in the month of Feb 2011 while Microsoft's search engine clocked an half per cent increase.

According to the latest report by market research firm, ComScore, Google had a share of 65.4 percent of searches in Feb against the 65.6 percent in Jan, a decrease by 2 percent. At the same period, Microsoft's Bing bagged a half point increase, reaching to 13.6 percent. Yahoo! search engine remained in the second spot with 16.1 percent.

Earlier, the online metrics firm StatCounter reported that Bing has surpassed Yahoo! to become the world's second largest search engine. According to their report based on global search engine market, Google continued its domination with 89.94 per cent, Bing moved to second position with 4.37 per cent and Yahoo! slipped to the third spot with 3.93 per cent shares.

Aiming to continue its domination, Google Inc recently announced major algorithmic change to its search engine to give more accurate search results. Google announced war on Content Farms, websites which plays SEO tips to get picked by Google search robots. Google aims to regain their lost shares in the search engine market.

"This update is designed to reduce rankings for low-quality sites, sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites, sites with original content and information such as research, in-depth reports, thoughtful analysis and so on. Google said.

Giving more control to the users, Google introduced a new tool that allows the users to block the unwanted websites for the future search results.

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