SAIL focusing on expanding dealer network in rural India

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In the month of January, 2011 alone, sales through the dealer network were a record 0.54 laklh tonnes, a growth ofnearly 18 percent over January 2010, the sources said.

SAIL dealers primarily market the company''s brandedproducts like SAIL-TMT, SAIL-Jyoti and light structurals,catering to direct customers in the remotest areas of thecountry. Since inception, SAIL has marketed over 20 lakhtonnes of steel through its dealer network.

In order to further boost its retail sales, SAILconcerted efforts in expanding its dealer base has led torobust growth in SAIL dealer from 200 dealers in 2005-06 toaround 2588 dealers today, SAIL supplies hundred percent, SAILTMT for (earthquake resistant) besides adding products likeflats, squares, wire rods to the dealership basket.

The company has a dedicated fleet to transport fordoor delivery of materials to the dealer''s premises, thesources added.

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