London, Feb 24 (ANI): The more alcohol Brits drink, the more turned on they become.
That's the conclusion of a new study, which also found that the sexy side-effect can wear off if fellas drink too much.
Researchers asked men and women to watch a mix of erotic and "neutral" films while necking booze.
Genital responses were measured to find out if they became more horny.
The study, at the Mind Research Network in New Mexico, found alcohol increased sexual arousal when watching both types of films.
"Alcohol affects both psychological and genital sexual arousal. Generally alcohol is expected to enhance sexual experiences," the Daily Express quoted the report as saying. (ANI)