Zen Mobile eyes doubling its marketshare, revenue by end-2011

Mumbai, Feb 22 (PTI) A new entrant in India''s clutteredmobile market, Zen Mobile, aims to double its marketshare andrevenue by end-this year on the back of new product launchesand customer-base expansion, a top company official said.

"We aim to more-than-double our marketshare and revenuefrom three per cent to seven per cent and from Rs 45-crore to100-crore, respectively, by December 2011," Zen Mobile''sManaging Director, Deepesh Gupta, told PTI here.

The Delhi-based firm, a part of the 15-year-old TeleecareGroup, has so far sold 4-million handsets and plans to sellanother 5-million by March 2012.

"We plan to sell 5-million more handsets by March 2012,"he said.

The mobile firm has already launched 18 handsets and moremodels are on the anvil, he said.

"We will continue to launch at least two new models everymonth," Gupta said.

The company recently launched its Zen X414 model for Rs1,799 which it claims has the biggest screen of 2.4 inches inthe country in this price category.

"We have received a good response from customers for ourZen X414 model. This has multimedia features such as mp3 andmp4 player, FM radio with recording, a powerful torch and abattery back-up of 40-days on stand-by mode," Gupta said.

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Present in 80 per cent of the country''s market, the company will have its footprint in all districts of thecountry in the next three-months, Gupta said.

"Zen Mobile''s strategy is to always offer superior valueto its customers. We have an array of products which cater tovarious segments and are rich in multimedia applications,music and dual SIM functionality," he said.

Asked about the present competition in the mobile market,Gupta said that an increasing number of customers, especiallyin smaller cities were going-in for multiple SIMs to benefitfrom the low-tariff plans of mobile operators.

"With an increase of about 15-16-million mobileconnections a month and telecom operators slashing call rates,customers in small cities are going in for multiple SIMs tobenefit from these low-tariff plans. This will result in anexponential increase in handset sales," he said.