Amway to add over 115 touch points over 2-3 yrs in India

Written by: Pti
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Ahmedabad, Feb 21 (PTI) Subsidiary of US-based directselling FMCG firm, Amway India today said it will be addingclose to 115 touch points pan-India over next two to threeyears period.

"We shall be expanding pan-India network of our touchpoints. The aim is to take the count from existing 135 pointsto around 250 over next 2-3 year period," Amway India vicepresident West Achinta Banerjie said.

"We will also be adding another 20-25 brand experiencecentres over next two years to the existing 13 centres," hesaid.

The company opened 14 new touch points and five new brandexperience centres in 2010.

The company has posted a 27 per cent jump in its turnoverat Rs 1,790 crore in 2010. Its India turnover stood at Rs1,407 crore in the corresponding period a year ago.

"We are targeting a turnover of Rs 415 crore from thewestern region in this fiscal by expanding our brand reach andexperience," Banerjie said.

The company''s western region sales has surged by 25.63per cent at Rs 348 crore in 2010, as compared to Rs 277 crorein the corresponding period a year ago.

Amway has invested over Rs 200 crore in India and has 135offices and 55 warehouses across the country, covering over4,000 towns through its home delivery network.

The company recently invested Rs 55 crore at its contractmanufacturing plant at Baddi in Himachal Pradesh for expandingproduction to fuel growth.

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