Google One Pass allows publishers to maintain direct relationships with their customers and give readers access to digital content across websites and mobile apps. Google claimed that through One Pass, publishers can set their own prices and terms for their digital content.
Readers who purchase from a One Pass publisher can access their content on tablets, smartphones and websites using a single sign-on with an email and password.
"With Google One Pass, publishers can customize how and when they charge for content while experimenting with different models to see what works best for them - offering subscriptions, metered access, "freemium" content or even single articles for sale from their websites or mobile apps," Google said in its Blog.
While the Apple gets 30 percent share of customer payments, Google is asking for only 10 percent. Google CEO Eric Schmidt said the One Pass is intended to make money for the publishers.
"Our goal is to provide an open and flexible platform that furthers our commitment to support publishers, journalism and access to quality content," Google added in its Blog.
Google One Pass is currently available for publishers in Canada, France, Germany, Italy, Spain, the UK and the US, and will be extended to other countries soon.