ISM launches India operations

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New Delhi, Feb 15 (PTI) International Sports ManagementLimited (ISM), one of the leading Management companies in theworld, with a specialisation in player management and events,launched their India operations today.

Founded in 1989 by former European Tour professionalAndrew ''Chubby'' Chandler and based in United Kingdom, ISMmanages top Indian professionals Jeev Milkha Singh, Shiv Kapurand SSP Chowrasia, who between them have 15 titles onEuropean, Asian and Japan Tours.

ISM manages World number one Lee Westwood, three-timeMajor winner Ernie Els, and Louis Ooosthuizen, the reigningOpen champion, among the other golfers.

Also under the ISM banner is Rory McIlroy, considered bymany as a future world number one. Ryder Cup legend, DarrenClarke and David Howell are also part of the ISM team.

"We at ISM have been thinking about India operations fora long time. While cricket has always been very big in India,we have noticed the growth of golf and the way Indian playershave made a big impact in world golf.

"We have been managing Jeev Milkha Singh, Shiv Kapur andSSP Chowrasia, all proven champions, but now it is time tomore Indian players make a mark outside India," said Chandler.

"Apart from managing players, we also wish to set up withlocal Indian partners golf academies, help in course design,and promoting new events in this region," he added.

"We are also in talks with cricketers and cricketofficials."

Present at the launch, Jeev, India''s best-known golferwith wins on Asian, European and Japan Tours, said, "ISM hasbeen a great help for golfers like Shiv and myself. They havebeen taking care of all our needs like travel, hotel bookingsand entries, sometimes, even in big events in Europe and US.

Their expertise and knowledge of the golfing world will helpout upcoming golfers."

Kapur added, "As golfers, all we want to do is to play.

So when some specialists take care of your other needs, youcan go out and play without any stress getting the rightflights and hotels."

The India operations will be led by Neeraj Sareen, aformer junior amateur golfer, and a regular organiser andpromoter of golf events in India.

ISM is also present in cricket, with former England Teststar, Neil Fairbrother, as Director of Cricket.

The cricketers under the ISM banner include formerEngland captains, Andrew Flintoff, Michael Vaughan and thecaptain of the T20 World Cup winning team, Paul Collingwood.

The world''s highest wicket-taker in Test cricket, MuthiahMuralitharan is also part of the ISM team.

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