New Delhi, Feb 15 (PTI) Leveraging on the growingpopularity of motorsports in India, the country''s largestautomobile company, Tata Motors, today announced its forayinto the world of racing by launching the ''Tata Motors FullThrottle''.
As part of this new initiative, which works as a platformfor steering the company''s participation in motorsports andallied activities, the Tata Motors will field a team of twoTata Safaris and two Xenon XT cars to participate in theforthcoming ''Desert Storm Rally'', beginning on February 22from Ahmedabad.
The team from Tata group will later on participate inother motorsports events in India such as the ''Raid DeHimalayas'' in their quest to become a regular on the racingcircuit.
"With best in class technologies in our product range, wewill now be able to showcase these technologies through TataMotors'' ''Full Throttle''. The platform will help the company inorganising and synergising all efforts and activities in thearea of motorsports including development and testing," said RRamakrishnan, vice president, Commercial Passenger CarBusiness Unit, Tata Motors.
"The participants from Tata Motors in the Desert StormRally are all experienced drivers with enough experience ofracing in India behind them. We are confident of a good showin the rally as well as other racing events to be organisedlater," Ramakrishnan added.
Tata Motors had earlier participated in severalnon-competitive international rallies such as the LondonCapetown rally in 1998, ASEAN rally in 2005 and the SAARCrally in 2007 with the Safari sports utility vehicle.
Both the Safari and Xenon cars, a 4x4 lifestyle pickup,have also been driven in various rallies in the past byindependent participants.
"Our participation will also help in better understandingthe capabilities of our products (cars) on display. At thesame time, our purpose to get involved with the motorsportevents in the country will also be fulfilled," said S GSaxena, Head, Utility Vehicles, Tata Motors.
Lat week, Indian tyre major and a veteran of motorsportfield, JK Tyre has announced the launch of a new racing series-- JK Racing Asia Series -- under the management of MotorsportAsia, in its bid to take Indian motorsport to the next level.
The races will commence in April at venues in countrieslike Malaysia, Korea, Indonesia, Singapore and India. Theseries will consist of 18 races over six weekends in the 2011season. On three occasions, the series will support theFormula One Grand Prix in Malaysia, Singapore and thenewly-built Jaypee International circuit in India.