Chandigarh, Feb 14 (PTI) Daikin Air-conditioning Indiatoday unveiled 20 new models here as part of its plans todeepen its market in the country.
"India''s air-conditioning market is estimated to grow ata robust compound annual growth rate of 20-25 per cent andDaikin India has all the trappings to become the leader inthe growing residential air-conditioning market," said thecompany''s Managing Director Kanwal Jeet Jawa after announcingthe launch here today.
He further said Daikin India has allotted 5-6 per cent ofthe turnover as marketing spend for an aggressive brandawareness campaign to boost the brand impact.
In the first phase, the company aims to target the middleclass with its new mid-market pricing strategy, he said.
Currently, the Daikin India manufacturing plant which islocated at Neemrana, Rajasthan with an area of 160,000 sqmetres. The facility has the capacity to manufacture 20,000units and 1,800 chillers.