New Delhi, Feb 11 (PTI) Castrol India today roped inAustralian speedster Brett Lee as its global brand ambassadorfor the next two years.
In his role as brand ambassador, Lee will spearheadCastrol''s above the line and below the line brand activitiesincluding its initiatives in the digital space which includeswww.castrolcricket.com � the home of the Castrol Index.
Lee launched Castrol''s signature tune for the CastrolIndex, which will be played live in all stadiums of the WorldCup where the Castrol Index will be shown live during matches.The tune has been composed and recorded by Lee''s band -White Shoe Theory.
Commenting on the partnership, Lee said, "I am reallyexcited to be signing up with Castrol as their BrandAmbassador. Castrol has built its brand around passion, andperformance, values which are very much similar to the way Iplay and perform.
"Their initiatives in digital space are reallyinnovative. I have not seen any measure for Bowlingperformances like the one in the Castrol Index. The CastrolIndex''s Bowling Efficiency can combine the number of wickets Itake, the quality of those wickets and my economy rate andtell me how well or not so well I bowled. This kind ofanalysis and insights help me evaluate and improve myperformance." PTI PDS