London, Feb 6 (ANI): A new survey by a London research firm has found that more than 1 in 3 adults think children's clothes ranges in high street stores are too grown-up.
The study has revealed that parents are increasingly concerned about the overtly sexual clothing being sold for children, reports the Daily Mail.
Experts are warning that retailers may be targeting impressionable young girls by producing children's versions of provocative outfits worn by their favourite celebrities, such as 18-year-old U.S. singer Miley Cyrus.
Stores also may be exploiting the rise in teenage pregnancies in Britain by targeting young, fashion-conscious mothers who want to dress their little girls like miniature versions of themselves, experts said.
The survey by researchers Mintel includes 2,000 adults.
Among women the figure was 41 per cent. And for adults aged between 45 and 54 it was even higher - almost half said they were concerned.The result shows a significant increase from last year when the figure was closer to a quarter.
"There has been progressively over the last ten years an increase in children becoming interested in fashion," Tamara Sender, the firm's senior fashion analyst, said. (ANI)