Mumbai, Feb 4 (PTI) The International Cricket Councilhas cracked the whip on players indulging knowingly orunknowingly in ambush marketing, by threatening to throw themout of the World Cup starting in Dhaka on February 19.
"Any squad member that knowingly or unknowingly breachesthe squad terms may face sanctions ranging from financialpenalties through to being excluded from continuedparticipation in the event," ICC''s legal head David Beckersaid in a memo to all international players and cricketboards regarding guidelines for endorsements and commercialsaround the World Cup.
Interestingly, the memo went out on October 26 last year,but the Indian players seem to have just woken up to thisthreat, with four of them -- including Sachin Tendulkar --having sought a meeting apparently to discuss the matter withBCCI president Shashank Manohar here today.
Tendulkar, with teammates Ashish Nehra, Yuvraj Singh andHarbhajan Singh in tow, met the BCCI chief ahead of the IndianPremier League''s Governing Council meeting, it was learnt.
An IPL franchise source told PTI that the meeting wassought by the players because the restrictions imposed by ICCon brand endorsements would begin seven days prior to thestart of the World Cup and end only when a team goes out.
"At all times squad members may not allow their name,likeness or image to be used by any third party in anyadvertising or endorsement (or for any commercial purpose) insuch a way that gives rise to a direct or implied associationwith the event (the World Cup)," said Becker in his memo.
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