Macro Dairy ties up with Bharti Wal-Mart for its milk

Written by: Pti
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Chandigarh, Feb 2 (PTI) Dairy major Macro DairyVentures Private Limited (MDVL) today said it has tied up withBharti Wal-Mart wholesale cash and carry store for supplyingits premium milk.

MDVL is claimed to be country�s first verticallyintegrated dairy unit set up in Ludhiana at an investment ofover Rs. 100 crore.

It has Holstein Friesian breed of cows with a strength of4,500 and has own processing plant with a capacity of 1.5 lakhlitres per day.

MDVL is also in discussion with big retail chains to tappotential in growing organised market for milk in Punjab.

�We have tied up with Bharti Wal-Mart�s Best Pricestore for supplying our milk to them in Zirakpur andJalandhar,� MDVL, Chief Operating Officer, Ravinderjit Singhsaid today.

�We are also in dialogue with other retail chains likeHypercity, Aditya Birla promoted superstore �More� to buildour sales in this segment,� he said.

The company is also into contract farming of fodder atan area of 2000 acres of land in Ludhiana which will be meantfor rearing of cows.

The company, which sells milk under brand of �TruMilk�,charges premium rate for its high quality milk compared withother prevalent brands.

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