Kobian unveils Mercury Viva, Roxy budget mobiles

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Mercury mobiles
Mumbai, Feb 1: While major brands focus on high end smartphones and luxury mobiles, most of the Indian brands shift their focus to attractive low-budget handsets. Indian handset market was dominated by Nokia and Samsung. But the emergence of small brands like Micromax and Lemon resulted in the launch of different varieties of mobiles in all segments.

Understanding the huge market value of budget mobiles, Kobian has launched two low-price Mercury mobiles in the Indian handset market. This new Mercury mobiles, Roxy and Viva, will offer excititng features in the low budget range. Kobian is aiming at youth who look for a budget phone with all features.

Kobian Mercury Viva is a dual SIM mobile with a freaky look. Viva has a bright LED display and a 1.3 megapixel camera to capture images. The unique feature on Kobian Viva is its 'Magic Voice" that allows users to change their voice while attending calls.

Kobian Viva also boasts FM radio, Bluetooth and E-book reader and mp3 player. Memory can be expanded using micro SD cards. Mercury Viva is powered with 1700mAh battery. Kobian claimed that Viva will give an 18 days Standby time and 8 hour Talk Time. Kobian Viva will be available in the market at Rs 1,999.

Another mobile unveiled by Kobian is Roxy which is also another budget phone. Mercury Roxy has a metallic finish body and a 2-inch ultra bright LCD display. It boasts a camera at the rear and offers FM radio with stereo headset. Other features include support for MSN and Skype, Bluetooth and micro SD support upto 4 GB. Mercury Roxy is available in market at Rs 2,299.

"Choices are unlimited today, but we add style and quality which makes Mercury the preferred choice. Being in IT industry for over 2 decades Mercury has the competitive edge in technology of display, clarity and specifications and this helps us in improving the product and package it with the latest trends in mobile technology. We shall be launching a new series of mobiles in the coming months, so the excitement is just building," said Sushmita Das, Country Manager, Kobian Pvt Ltd.

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