London, Jan 31 (ANI): The second most common cosmetic procedure among British men is the removal of 'man boobs,' it has emerged.
More than 700 have already signed up to have the surgery, reports the Daily Express.
While men's nose jobs were the most popular-993 have gone under the knife-'moob' or breast reduction surgery rose by 28 per cent. It is the biggest increase out of procedures for both sexes.
Year 2008 saw the British Association of Aesthetic Plastic Surgeons carrying out 38,274 operations-a five per cent increase from 2009.
The demand among men this year, however, is a seven per cent rise overall from 3,623 last year. (ANI)