Mumbai, Jan 25 (PTI) Ratan Tata-led Tata Motors, todaylaunched its new multi-purpose diesel vehicle ''Venture''priced in the range of Rs 4-5-lakh (ex-showroom Thanedistrict near Mumbai) here.
The company''s Venture comes with a warranty oftwo-years or 75,000 kms. In Maharashtra, it will be availableacross 24 dealerships (13 passenger car dealerships and 11commercial vehicle dealerships) in the first phase.
"We launched the product in Rajasthan early this monthand now we have launched it in Maharashtra. Demand for it isgood in Rajasthan. We will launch Venture in other statessoon," Tata Motors'' Head Marketing and Sales (Light CommercialVehicle), Anil Kapur, told reporters here.
The Venture will be available in 5, 7 and 8-seateroptions in 3-row front facing configuration and in a range of5 colours and 3 trim levels. It is powered by a 1.4-litreturbodiesel engine.
"The Venture is a multi-purpose vehicle (MPV). This iscost-effective and customer-friendly and we hope that it willbe a great success in Maharashtra. We have developed thisproduct for family as well as business purposes," Kapur said,adding, "we have focused on safety and luxury features in thevehicle."
The Venture is manufactured in the company''sUttarakhand facility. Once demand picks up pan-India, thecompany may manufacture Venture from its Sanand facility.
"We have not yet decided on Sanand. We will continueto make it from our Uttarakhand facility. Once demand picksup, we will decide whether to manufacture it from our Sanandfacility," he said.
"We expect this MPV will add more market share to ourcompany in future," he said.