Fast food industry on fast track

Posted By: Pti
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Anurag Sharma

New Delhi, Jan 25 (PTI) Constantly experimenting withthe tastes of consumers by mixing western and ''desi'' menus,fast food industry has seen a rapid growth in last few years,thanks to high disposable incomes and greater exposure tomultiple cuisines.

A lot of Indians are travelling abroad experiencingchanges in lifestyle and are keen on experimenting with food,say experts.

"Our comparable sales in metros have been nearly 20per cent in 2010 and as the fast food market continues toexpand across the country and across various consumersegments, there is tremendous scope for expansion," saysVikram Bakshi, MD, McDonald�s India (North

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