London, Jan 13 (ANI): Female soldiers in Britain have been warned through an advert by the Ministry of Defence that they will end up with large bottoms if they do not drink sensibly.
The new advert, which targets their vanity in a bid to improve health, was created after the MoD found thousands of servicemen and women were drinking "hazardous and harmful" amounts of alcohol.
In the ad, featured in Soldier magazine, the line 'Does My Bum Look Big in This?' appears next to a beer glass shaped into a large bottom on legs wearing high heels. It then asks 'Are You Drinking to Excess?'
"We are determined to show there is no place for excess drinking in the British Army and shock tactics are a great way to get the message across to both men and women," the Daily Mail quoted an insider as telling the Daily Mirror.
The MoD said it took the issue of problem drinking very seriously and stressed the drinking alcohol was strictly regulated when personnel are serving on operations. (ANI)