The new search engine aims to control the flow of information and to control the web media. The Chinese government official media identifies the growing trend of blog news as a threat to the Communist values of the country and launched the new search engine.
"Goso.cn aims to become the most influential search engine platform," said The People's Daily on its website. Goso has been launched after six months of trial operations.
"Goso.cn is a vertical search engine product that integrates news, news forums, pictures, blogs, videos and micro blogs," officials behind the search engine said.
In China, media is strictly controlled by the Chinese government. Earlier, Beijing asked the search engine giant Google to block certain contents, which appeared against the Communist government and its policies.
Later, Google reduced its Chinese service following a row with Chinese government. This lead to the rise of another local search engine Baidu.com, which enjoys 76 percent of search engine market share.