London, Dec 18 (ANI): A new Renault advert, which features a seductive bedroom scene between two women, has been banned by Italian TV chiefs for being too racy.
The 30-second commercial begins with two attractive women - one brunette and one blonde - exchanging smouldering glances at a party before heading off to a bedroom.
Once inside, the brunette removes her pink top to unveil a black lacy bra before lying on the bed as the blonde teasingly holds up a black silk stocking, which she uses as a blindfold.She then jumps on top of the woman, only to notice the pink top, grab it and run out of the bedroom - at which point the focus of the advert, the Renault Twingo, is seen for the first time.
Standing next to the car the blonde, who is now wearing the pink top, compares its colour to the paintwork of the Twingo Miss Sixty before getting into the driver's seat.
At no point during the advert do any interior shots of the car, details of technical specification or a price get a mention.
The advert, which was made by Publicis, was not met with favour by state TV RAI or Prime Minister Silvio Berlusconi's Mediaset empire, and both have refused to air it.
"Is it controversial or cutting edge? One thing for certain though at no point during the advert is any technical aspect of the new Renault Twingo ever mentioned," the Daily Mail quoted Italian newspaper Corriere Della Sera as saying.
The advert has outraged gay groups in Italy, with many claiming it is offensive to lesbians.
"We wanted to create an advert that was original, enjoyable and at the same time not vulgar and I believe we have achieved that," Daniele Tranchini of Publicis, in Milan, said.
"What is clever is that you think the advert is going one way but in the end it goes another - it's great don't you think?" he stated. (ANI)