London, Dec 17 (ANI): The title of top television advert of the year has been taken by a quick-talking meerkat, who has been voted as Britain's "most-liked" ad.
The survey revealed Aleksandr Orlov, the furry star of the Compare The Market ad campaign, beat Lewis Hamilton, Mr T, Dannii Minogue and Lionel Messi to win the top spot, Sky News reported.
The meerkat ad, featuring his great-grandfather's victory over a mongoose army, was voted the UK's most-liked TV advertisement of the year.
The Nielsen Company compiled research from 1.5 million votes cast across Britain as viewers watched evening TV.
The scores, based on likeability, were collected across 2010 at the time each new ad was broadcast.
The top ten Best-Loved Adverts Of 2010 are:
2. Magner's Irish Cider
4. Santander Bank
5. Snickers Candy
6. Cancer Research
7. Marks and Spencer
8. Velvet Paper Towels
9. Cushelle Bathroom Tissue
10. Pepsi Max (ANI)