The survey commissioned by the Post Office financial services, opined that people need to plan their funerals, rather than leave loved ones confused on what their real wish were. A shift from the traditional notions of funerals, British families consider the occasion as a a celebration of life, rather than a time for tears.
While other priorities for women in her final resting place was a cuddly toy or a picture of a family pet, the men preferred a bottle of drink, the national flag or a packet of cigarettes. The bible also featured in the wish list for women placing it in the seventh position, while for men in dipped to the ninth position below a pack of cigarettes, a picture of a family pet and a mobile phone.
The materials used for the coffin has undergone a makeover as well. From coffins made of green materials such as bamboo or wicker to those decorated with the colours of a football team.
Choice of clothes was also surprisingly important for fashion-driven Brits. A meagre 14pct wanted a favourite outfit when in the coffin, one person even chose a George Michael tour t-shirt and another one a wetsuit.
Managing Director of Funeral Planning for Co-op, which is the UK's largest funeral plan provider, Ian Mackie, said: "In recent years there has been a move away from the traditional set format of the funeral. People are now asking for a more individual ceremony that reflects the life of the person who has died," Mackie said.