Washington, Nov 24 (ANI): Ratings for former Alaska Governor Sarah Palin's new reality show, "Sarah Palin's Alaska", reportedly plummeted for the second episode.
The show fell 40 percent on weekend, to 3 million viewers. The premiere drew 5 million viewers, setting a ratings record for a TLC show debut.
Only 885,000 of those viewers were in the coveted 18-49 age bracket, dropping 44 percent from last week. The report states that the show's median age is 57 - 15 years older than TLC's average.
TLC reportedly anticipated the drop, with executives realizing that some of the numbers from the show's premiere were driven by curiosity about the program. Competition from "Sunday Night Football" and the American Music Awards may have also had an effect on the numbers.
"We are very happy with the ongoing strength of "Sarah Palin's Alaska," and it continues to drive big ratings gains for TLC," CBS News quoted a network spokesperson as telling The Hollywood Reporter. (ANI)