Several intellectual celebrities like Vikram Seth, William Dalrymple, Shashi Tharoor and many others attended Hay Festival of Literature and Arts in Thiruvananthapuram recently.
Now the state is also ready to celebrate its coming International Film Festival of Kerala in Dec 2010.
Kerala Tourism Secretary Venu V stated, "By a discerning traveller, we mean somebody who can weigh alternatives based on their value system, like environment consciousness."
"An evolved traveller is looking for an experience, for a connection or for satisfying higher urges like art, culture, literature or a special interest pursuit," he added.
He also hoped, "These events appeal to the sophisticated visitor. The belief that Kerala is a destination of choice for the sophisticated traveler is getting strengthened."