Chinese marriage agency that hooks up bachelors with 'princesses'!

New Delhi, Nov 12 (ANI): Want to marry a princess? Then head to Golden Ideas, a marriage agency in China that assists bachelors to marry up the social ladder to one of the affluent daughters of Xiaoshan, a suburban district of the Zhejiang capital city.

Of course, a marriage into a prosperous family has to come at some cost, and in this case, it is 7,000 yuan (1,047 dollars), reports Global Times.

"Most of the suitors have at least a university education," said Li Jiyan, founder of Golden Ideas in 1998.

"Some come with master's degrees or even a doctorate. We even get phone requests from overseas Chinese living in the UK, US, Japan, Australia and the United Arab Emirates who are interested in our service as well," he added.

However, Xiaoshan is not doing anything new - marrying a "princess" - dao chamen - has millennia of tradition and now appears to be making a comeback all over the country.

Dao chamen means a man marrying into and living with the bride's family. An ancient traditional Chinese custom, it offers an alternative mode of marriage to the dominant male kinship structure.

In imperial China when parents had no male descendant, they would arrange a marriage for their daughter by calling the husband to come and live with them.

The husband was usually too poor to bring a dowry to the wife's family and so needed to take his wife's surname and perform certain duties as a son.

So what does a man need to possess in order to be married to a princess?

"All they care about is whether you can treat their princesses well. We have some parents who come to register without even letting their daughters know," Li said. (ANI)

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