Tata Docomo will use Apalya's cutting edge technology for providing high quality mobile TV services on Tata Docomo's 3G platform, which was launched on Wednesday, Nov 3.
Apalya, one of the leaders in mobile media and entertainment, uses Mobile Video Delivery Platform, which seamlessly streams video content to consumers. This technology will help users to view television channels at a higher resolution and speed.
"We are proud to partner Tata Docomo to launch mobile TV services on 3G platform. Our aim is to bring interactive, on demand, and informative entertainment into the hands of mobile users in an optimized and cost effective way," Vamshi B Reddy, Co-founder &CEO, Apalya, said.
Tata Docomo will start the 3G service in nine circles, Kerala, Karnataka, Madhya Pradesh (including Chhatisgarh), Rajasthan, Gujarat, UP (West), Punjab, Haryana and Maharashtra on Thursday, Nov 4 midnight.
Tata Docomo will offer free 3G services to the existing users and new customers till Nov 11.