Exclusively.in on Wednesday, Nov 3 announced a $2.8 million round of institutional and angel funding from Accel Partners India and Helion Venture Partners.
Exclusively.in, which claims to be the first web destination to bring Indian-infused fashion, jewelry and home decor to a global audience, chose to raise the money at a time when it was targeting the US market with high priced Indian goods offered at discount prices.
"We're bringing the highest level of Indian design and workmanship to the world, which was previously only accessible to a select few who could visit India multiple times a year.
"We've created our own 'passage to India', connecting the global fashion consumer with Indian fashion in a simple, fun and intuitive online shopping experience," said Exclusively.In co-founder and CEO Sunjay Guleria.
The e-commerce segment is not new to both Helion and Accel India as the companies have in the past and still continue to back companies from the sector.
While Helion is an investor in MakeMyTrip, India's largest travel portal, besides having invested in Redbus, a bus ticketing company; Accel India is an early investor in Flipkart, which initally began with books and has expanded into sales of products such as mobiles and DVDs.