Mumbai, Oct 12 (ANI): Tata Motors launched the first Indian crossover four-wheeler called the Tata Aria.
Aria, which is a mingling of the refinement of sedan and the sturdiness of a SUV, is priced between Rs 12.91 lakhs to Rs 15.50 lakhs.
Aria, the most expensive cars of Tata so far, will help the auto giant compete with Toyota and Mahindra.
However, Aria still has to convince the market that it is better than Toyota's Innova and Mahindra's Xylo.
"The Aria is the first Indian crossover which has got the finesse of a sedan and the stability and rigidity of a sports utility vehicle," said R. Ramkrishnan, Vice-President (Commercial and Passenger Vehicles) at Tata motors.
" It's got many features, which are the first in India. It's got a four-disk brake, an electronic stability program which will keep the vehicle on track even in panic braking, an electronic brake distribution, which will ensure that even in different steer conditions it maintains the vehicle's steered trajectory so that the passengers and the drivers are safe, " he added.
The car will be made available in 25 cities through 69 dealerships. (ANI)