The Bal Thackeray-led party began protesting against the participation of two Pakistani nationals, Veena Malik and Begum Nawazish Ali in the fourth season of the popular reality show 'Big Boss', last week.
While the television channel, Colours, does not seem to be persuaded by the scare tactics, the Pune district administration has been moved into action.
According to Sena spokesperson Neelam Gorhe Pune District Collector has served a show cause notice to Colors.
“Pune District Collector has also served a show cause notice to Colors, asking why the show should not be stopped as it was creating law and order issues at Lonavala," she said.
Initially, the district administration did not chose to intervene. However, Sena managed to bring in the authorities by citing national security.
"The investigation into the German Bakery blast revealed how terrorists have spread their network even in rural Maharashtra, and here we have the government allowing Kasab's lawyer to stay with two Pakistani citizens in private. Is it not a matter of national concern?" Gorhe had said earlier.
On Monday, Oct 11 Sainiks will also hold demonstrations and processions at Lonavala to further press for the removal of the Pak participants from the show, the current season of which is being hosted by Bollywood star Salman Khan.
Sena's entertainment media victims
This is not the first show that has run into trouble with the Shiv Sena. The party has campaigned against several shows and movies in the past. The last entertainment media victim was Chlormint's advertisement, starring Salman Khan.
Sena in July 2010 launched protest against Chlormint chewing gum ad, in which three-horned cows fed with the chewing gum produce ice cream instead of milk.
Shiv Sena raised a cry saying that the advertisement offends Hindus as it shows cows, an animal which is considered sacred in Hinduism, in poor light.