London, Oct 11 (ANI): A large-scale research project, which looks at online behaviour around the globe, has shown that Malaysians have most friends on their social networks, while Japanese users have the fewest.
It also found that digital sources are overtaking TV, radio and newspapers as the media channel of choice for 61 pc of the online population around the world.
The study, conducted by research firm TNS, interviewed 50,000 consumers in 46 countries for the study.
In Malaysia the average number of friends is 233, closely followed by 231 in Brazil and 217 in Norway.
This contrasts to an average of just 29 friends in Japan, and 68 in China.
The results could suggest "a culture that embraces fewer but closer friendships," the BBC quoted TNS's chief development officer Matthew Froggatt, as saying.
As well as having the most friends, Malaysians are also the heaviest users of social networking sites, spending an average of nine hours per week on them. (ANI)