Bizarre 'I like it on the floor' Breast Cancer Awareness campaign hits Facebook

London, Oct 7 (ANI): Facebook status updates like 'I like it on the floor' have left most puzzled, but it turns the out cryptic, suggestive phrases are just part of the latest campaign to raise the profile of Breast Cancer Awareness Month.

The phrase, which also sees users substitute the word 'floor' for kitchen table, stairs, couch or any location of their choosing, appears to be an unofficial attempt to raise awareness of the disease. hen the phrase first appeared eyebrows were raised due to the flirty connotations, but it has been revealed that it refers to where women like to leave their handbags.

The game also seems to be an attempt to unite women for a cause while keeping men guessing.

The campaign is being spread via private message on Facebook urging the status updates, although several fan pages of support have also been set up.

However, the "don't tell the boys" element of the game has been a roaring success, with "I like it on the floor" becoming one of the top searched Internet phrases of the moment.

"While viral campaigns have great potential for increasing consciousness around many issues, we'd like to see this go further," the Daily Mail quoted a spokesman for Breast Cancer Care, which is not affiliated with the campaign, as saying.

"We'd encourage people to direct their Facebook friends towards helpful support and information to create better breast awareness, for example linking to our website ( or reminding their friends to check their breasts regularly when they explain what the campaign is about," he stated. (ANI)

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