London, Sept 30 (ANI): A magazine in Britain has become the first to dedicate and feature voluptuous women in its pages.
The mag, Just As Beautiful, aimed at women between a size 14 and 20, refuses to use models smaller than a size 14, and it features articles on fashion, cooking and lifestyle, but none on dieting.
When it comes to the models, it says there will be "no airbrushing out bits of their bodies".
The first issue features articles on Gavin and Stacey actress Ruth Jones and "smokin' hot big girls".
"If you're a woman over size 14, you're likely to be stuck for something to read that doesn't make you feel like you're too big or 'wrong' because you're not a size zero," the Sun quoted editor Sue Thomason, a size 18, as saying.
"We want our readers to know that they don't need to change their appearance to 'fit in' or be truly happy," she explained.
In her first editorial, Thomason, who has worked as a body image life coach for five years, added that one of the magazine's mission statements was to "help end the current harsh visual obsession" for curvier women.
The magazine began three years ago as a free digital publication distributed via email on a subscription-only basis and had built up a circulation of 30,000.
But it has now been launched as a bi-monthly magazine, and is available in selected stores and on subscription at a cost of 4.70 pounds.
"This is a classy, non-pornographic magazine. There will be no diet sections but we do have exercise tips. No model under size 14 will get into the magazine," publisher Ronnie Ajoku said.
"We have normal interviews with women who happen to be size 14-16.
"What we want to do is supply a magazine for women who don't want to be made to feel bad about the way they look.
"We might have interviews from plus-size celebrities like Ruth Jones but they are straight forward interviews and don't concentrate on their size," Ajoku added. (ANI)